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How to Make Money on Pinterest: 5 Proven Methods

Pinterest gives businesses significant opportunities to generate sales and leads, as well as revenue. Learn how to make money on Pinterest with our guide.

 

This cannot be emphasized enough: Pinterest is more than simply a social networking platform filled with inspiration boards of Harry Styles fan photos and dog Halloween costumes (but we’re not complaining). It is also an opportunity to earn substantial money.

 

With over 200 billion saved pins and 416 million monthly active users, the business prospects are apparent.

 

Read on for guaranteed money-making ideas that businesses and influencers can begin adopting immediately to monetize their Pinterest channel.

 

How to generate income on Pinterest

 

There is currently no checkout option on Pinterest, therefore direct sales are not possible. However, there are numerous additional techniques to convert pins into sales opportunities.

 

Drive traffic to your online store.

 

Pinterest is a natural opportunity for e-commerce firms to generate traffic and revenue. Utilize pins to promote your products and direct followers back to your website to make a purchase, much like a digital breadcrumb trail.

 

Put advertising funds behind your pins to increase their reach. Promoted Pins can be optimized to achieve various objectives, such as increasing traffic or growing your Pinterest following.

 

Step 1. Create pins that link to your online store.

 

Using graphic design templates built by Hootsuite’s in-house designers, you may upload eye-catching images of your products or build your own.

 

Ideally, link these photographs straight to the product’s page on your website, so that followers can purchase immediately. The fewer clicks someone needs to complete a purchase, the better.

 

Step 2. Employ good SEO

 

Assist Pinterest visitors in locating your pin through the use of descriptive or defining keywords.

 

Use these not just in the description of your pin, but also in your profile and, if possible, your URL.

 

Be descriptive, as this will also help your pins appear in Google search results.

 

Glad offers a variety of pins that showcase the features of its Press ‘N’ Seal cling film. If you’ve been meal-prepping all week and have been waiting for this specific product recommendation, hitting the pin will take you directly to Glad’s website where you can purchase some.

 

Become a partner marketer

 

Affiliate marketing provides the possibility to earn a commission when someone purchases via a link you provide. No need to maintain inventory or operate your e-commerce store; simply share a monitored link and receive a commission if someone clicks through and makes a purchase.

 

Step 1. Register to become an affiliate

 

To successfully market a product, it must be presented to the appropriate audience. Instead of signing up for every affiliate program you can discover, choose brands or goods that will appeal directly to your audience.

 

Conduct research to see what affiliate opportunities are available in your particular industry, as both established companies and newcomers offer affiliate programs.

 

Step 2. Track clicks more precisely with a URL shortener.

You’ll receive a unique tracking code to add to links to track all sales that come through you, but if you want to collect your statistics, try URL shorteners.

 

These are (oftentimes free!) tracking tools for click-through rates. Use one for posting sweatpants on your “Lazy Sunday” board and the other for your “Work From Home Outfits” board, and compare which one receives more clicks.

 

Step 3. Promote products using affiliate links on your forum

Share these products via pins (make sure they stand out) and distribute your affiliate links to the globe!

 

The good news is that when someone repins your image, your affiliate link is also shared.

 

Step 4. Observe Pinterest’s rules and regulations closely.

 

Occasionally, Pinterest determines that affiliate links are excessively spammy and pushes down on affiliate marketing. Keep up-to-date on Pinterest’s updates and policies to avoid being punished.

 

The Pinterest user @Krystin Lee posted this lifestyle image to her Like To Know It page, where followers can shop for the featured products by clicking on the affiliate URLs. If anyone else purchases this coffee table book, Krystin will receive a small amount of money, which she will likely spend on further adorable items for her picture shoots.

 

Help individuals shop your look

 

Don’t lose out on the chance to merchandise your internet boutique, as 48% of Pinterest users prioritize shopping.

 

Display a well-coordinated outfit or a fashionable space to inspire others. Tag the particular products in the image so that your followers may shop the look.

 

Individual products are identified in this image of stylish living space (side question: may I move in?) found on Pinterest.

 

Step 1. Create a Pinterest account for your business.

 

Only Business accounts get access to catalogs and Shopping advertisements. You may either upgrade your existing personal account or create a new Business account.

 

Step 2. Upload your catalog of products

 

Product Pins can be created automatically for your whole product catalog on the majority of e-commerce platforms.

 

This unique pin style includes real-time pricing information, a product description, and product availability. Users can complete the transaction directly on your website by clicking a link.

 

Rich Pins can be created for incompatible eCommerce products. These likewise display product information, but they must be created individually and cannot be used for Shopping Ads.

 

Step 3. Create a collection to distinguish your products.

 

With Pinterest’s Collections format, you can now publish a lifestyle image and tag your products within it, allowing users to immediately shop your outfit.

 

Affiliate with a brand

 

You can make money on Pinterest without a product (or even an affiliate link to a product). Additionally, you can sell access to your audience.

 

It may be fitness-focused mothers or vegan adolescents. Once you have a quality following, you have something that other brands may find useful.

 

Step 1: compile your statistics.

 

You cannot simply walk into Lululemon and expect them to hand over the cash (trust me). To pique a brand’s interest, you will require hard numbers.

 

Collect information on your followers, including their demographics, engagement, shares, and views.

 

When you reach out to a possible partner, you will be able to articulate precisely why your audience is a good match.

 

Step 2: Contact suitable brands

 

There are numerous ways for marketers to assist Pinterest influencers, including curating shared boards, sponsoring individual pins, and orchestrating “takeovers.”

 

Your collaboration ideas should be pitched to brands that may be interested in your audience. (Use our brand pitch template if you’re unsure how to begin.)

 

It may be a good idea to put contact information for collaboration inquiries in your Pinterest profile to let the world know that you are available for business.

 

Oh, Joy collaborated with Smuckers Jam to develop recipe content for her Instagram fans. Currently, she is awash in delicious, sweet jam money.

 

Become a virtual assistant

 

If you have mastered Pinterest, why not try to become a pro?

 

Some businesses recognize the value of Pinterest audiences but lack the resources to administer an account internally. Offering your services as a Pinterest Virtual Assistant could be a lucrative way to earn additional income.

 

Virtual Assistants might schedule posts, make pins, or manage adverts. This position may also involve community management and outreach, depending on the brand.

Step 1: ensure that your account is current.

 

It will be difficult to find work as a Pinterest expert if your boards don’t look their finest.

 

Pinterest’s recommendations for superior pinning include the use of eye-catching photos and text overlays. Here is Pinterest’s manual for creative best practices.

 

Step 2: Announce to the world that you are open for business.

 

In-person or on social media, reaching out to your network to spread the news is a terrific place to begin.

 

You can also advertise on job boards or freelancing websites such as Fiverr to connect with companies seeking assistance.

 

Tips for earning money on Pinterest

 

As you just read, there is a multitude of ways to generate cash with Pinterest, but they all ultimately rely on the influence of an audience.

 

Attract attention, and clicks (and cash!) will follow. This is how.

 

Participate in the community

 

You receive what you invest. (Or should we say… what you pin you get?) (Sorry.)

 

Embrace the “social” aspect of this social networking platform by favoriting, commenting on, and repinning the pins of others.

 

Following accounts or particular message boards are an excellent way to encourage follow-backs.

 

Pineal Vision Jewelry has commented on this DIY post from the Pinterest influencer Almost Makes Perfect.

Create captivating images

 

This medium is visual. If you want to attract the attention of users, you must employ imagery.

 

Photos should be of high quality and positioned vertically. Pinterest suggests an aspect ratio of 2:3.

 

Graphic design tools such as Over are excellent for overlaying text or adding distinctive graphic flourishes to your photographs so that they stand out in the feed.

 

The subscription box firm Birchbox recently posted dozens of text-only pins with cosmetic recommendations in Millennial-friendly hues.

You can see examples of designs on pinterest:

Research keyword usage

 

Keywords help visitors discover your pins via direct search and Pinterest’s algorithm for recommending content.

 

Keywords are a matchmaker of sorts, bringing together content and users.

 

It is crucial to include the proper keywords in any text area that allows them. This may include your pin’s description, the text overlay, the board’s title, and description, as well as your profile’s description.

 

To determine the optimal keywords, begin with something general. Enter your term in the search bar on Pinterest, and you’ll see colored tiles that suggest nearby keywords.

 

For instance, a search for “birds” reveals that “beautiful” and “angry” are more specific terms. Why do people hunt for beautiful, furious birds? We do not judge here.

 

If your term is effective, you will receive at least a dozen further keyword suggestions.

 

You can also view which boards and pins are currently using these terms… and whether they have a sizable fan base.

 

Click through to view even more relevant related keywords and go deeper for niche-specific options.

 

Once you have compiled a list of useful keywords, put them to use, but avoid becoming spammy.

 

Use keywords in full sentences, rather than cramming as many as possible into the text. According to Pinterest, “it’s superfluous.”

 

Schedule your safety pins

 

Adding new pins gradually, as opposed to publishing them all at once, will help you reach a broader audience. And a scheduling service such as Hootsuite to assist you in preparing your pins for deployment at the ideal unhurried pace.

 

Scheduling your Pins in bulk is the ideal method to get into the creative zone with your content, and it will spare you from having to log in to Pinterest six times every day.

 

What are you going to do instead with your time? Learn how to play darts well? Why the heck not?

 

Create a Business account.

 

A Pinterest Business account grants access to marketing and advertising possibilities for your pins. Sign up if you’re interested in investing money in reaching new audiences to accelerate your organic growth.

Business accounts have access to formats like Video, Carousel, and Collections, which might be a great opportunity to get creative and stand out in Pinterest user feeds.

 

Develop your own media kit.

 

If you want to collaborate with paid partners or host adverts or sponsorships on your Pinterest boards, you should produce a media kit.

 

A media kit is a document that includes statistics on your followers and engagement, as well as an overview of the worth of your brand. It may also contain the costs of particular advertising possibilities.

Use a graphic design template to create a stunning PDF for download, or showcase the material directly on your primary website or blog.

 

Once you have this in your toolkit, initiating a conversation about partnership opportunities is quick and simple.

 

Obviously, like with any social site, great material is the main key to success, so be sure to create pins you’re pleased with.

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