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Which Social Media Platform is Perfect for Business Marketing?

Social media platforms have rapidly become an integral aspect of corporate marketing.

You’ve probably thought, with so many social media networks accessible, which one is best for business marketing?

These are some of the most prominent channels for brand building and marketing:

 

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest
 

However, no one platform is optimal for every business. It is hard to declare, for instance, that your business should choose Facebook over any other social media network.

While Facebook has become increasingly popular for brand promotion, it is not necessarily appropriate for every brand, nor is it always appropriate for every customer.

Campaign Monitor has simplified the incorporation of social media into email marketing strategies for businesses. It is as easy as drag-and-drop and customization.

Selecting the optimal social media platform for your company

When it comes to social media marketing, your best bet is to choose the platform that fits your brand the best.

This includes examining the platforms to determine if your client base is present if they engage with brands, and if the platform matches the brand’s personality.

For example, if your brand primarily aims to appeal to millennial women, Instagram should be among your top alternatives. This site attracts more women than men, as well as more individuals under 25 than other platforms.

Alternately, if you’re a B2B company, you’ll find greater success on LinkedIn, which is predominantly used by professionals and brands seeking to connect with other professionals.

Ask yourself:

 

  • Am I a B2B or B2C company?
  • Who’s my ideal customer/target market?
  • What’s my ultimate goal regarding social media marketing? Is it to sell, connect, or build brand awareness?

How to evaluate the performance of your social media campaign

Once you’ve determined which platform you’ll integrate into your marketing plan, the following step is to establish a method for monitoring your progress.

You can measure the success of your social media marketing efforts using a variety of tactics.

ESPs such as Campaign Monitor enable you to connect email marketing and social media, with a dashboard that displays the number of social media shares you’ve received as well as the number of people who forwarded your email messages.

Other ways to track your success include:   

 

  • Monitoring engagement (shares, likes)  
  • Identifying key influencers  
  • Monitoring how many backlinks you get.
 

Does it truly make a difference?

Some individuals may ask if it is worthwhile to invest the time and resources required to create a social media marketing campaign. If they’ve already devoted the necessary time to their email marketing strategy, is the additional effort necessary?

Yes. Integrating social media marketing with your email marketing plan is an absolute must in the modern era.

An estimated 3,2 billion individuals use social media regularly, and many of them follow brands in addition to their friends and family.

Social media allows you to:   

Develop your brand and your brand’s voice  

Perform research to see what your ideal customer wants and needs  Improve your search engine rankings.

Social media is an excellent platform for interacting with your client base. It enables prompt problem resolution, which will not only make your customers happy but also save you money.

In addition, people are more likely to spend money with a business with which they may communicate on social media. Social media tends to humanize a business, and consumers prefer to support relatable brands.

What then?

Are you committed to including a minimum of one social media platform in your marketing strategy? Whether you integrate one or more platforms, you can be certain that it will boost your brand’s exposure and contribute to your marketing success as a whole.

And Campaign Monitor’s integration features make integration easier than ever.

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