Is Social Media Marketing a Viable Profession?

Social media marketing is an excellent profession, but like any other employment, it is not suitable for everyone.

If you appreciate sharing material and establishing and expanding a community, social media is an excellent platform for you. There are constantly fresh tests to conduct, algorithms to understand, and trends to incorporate into your brand’s story for a social media manager.

Remember that social media marketing positions require you to spend a substantial amount of time on social media channels such as Facebook, Instagram, LinkedIn, and others (ultimately, you will need to become familiar with every social media platform). Those that are naturally predisposed to use social media should be in this position. However, being fully involved in the virtual world of social media can be overwhelming, and many people find that they must regulate their screen time to maintain a healthy work-life balance.

As a social media marketer, there is the possibility of engaging in several entertaining exchanges. If one of your social media postings goes viral or if you amass a large enough audience to become an industry influencer, you have the potential to influence a significant number of individuals and trends. You will also have the opportunity to explore your creative side by creating graphics, writing material, and searching for other methods to engage your audience. This comes with the added burden of potentially impressing hundreds of thousands of followers.

As a Social Media Specialist, you will also have ample room for advancement within the marketing field. The average income for a Social Media Specialist is $48,000 and may reach up to $66,000. (there can be a high degree of salary variance in social media jobs). You can earn between $63,000 and $97,000 once you’ve stepped into a more experienced managing role or one that combines marketing and communications. There is also evidence that compensation increases steadily as one advance in their job.

Social Media Marketing Profession

Given how crucial social media and a strong social media presence have become to the strategy of practically every industry and business, a Social Media Specialist has numerous job alternatives to choose from.

There will be a range of highly specialized roles inside larger digital marketing or social media marketing team, particularly in larger organizations. A Social Media Marketing Specialist who enjoys interacting with the general public could investigate careers that focus on managing a community, while someone with a flair for creative design could concentrate on content development.

Given the importance of brand awareness to the duties of a Social Media Specialist, it is not unexpected that many social media professionals seek to segue into brand consultancy. Other common career routes include becoming a Social Media Consultant or a Social Media Marketing Manager (which typically comes with a high salary).

Others with social media experience want to delve deeper into data analysis or market research.

The final alternative is to become a digital marketing generalist and apply for positions with titles such as Digital Marketing Manager.

Demand for social media marketing

Demand for social media marketing is skyrocketing across the nation as businesses see the numerous advantages of employing cost-effective, local internet marketing strategies on social media platforms. Social media sites such as YouTube, Reddit, and Facebook assist businesses in communicating directly with their core consumer base, attracting new customers, and fostering long-lasting customer relationships.

Social media experts and business owners from a wide range of industries are developing innovative techniques to integrate social media into their daily business operations. Bootcamps and universities are creating new social media marketing instructional programs. Social media and other digital marketing roles rose 30 percent faster than overall marketing postings during the past few years, according to recent studies.

According to McKinley, there is a tremendous demand for skilled social media marketers but a limited supply. According to their most recent research, more than half of all marketing recruits are now Digital Specialists, with content and digital advertising being the most in-demand areas of expertise. Even though the digital marketing skills gap is evident across the globe, it is felt more severely in certain regions. According to McKinley’s study, the most in-demand digital marketing talents are:


  • Content strategy
  • Digital project management
  • Data and analytics
  • Brand marketers
  • Search engine optimization
  • Website design and development
  • E-commerce

Other Careers Employing Social Media

Social Media Managers are not the only marketing professionals whose job responsibilities include social media.

Other positions that frequently involve at least some social media management and require social media marketing expertise include:

Digital Marketing Professional

Social media marketing is, of course, a subset of digital marketing. Depending on the size of a firm or digital marketing team, digital marketers generally manage multiple types of online marketing, including SEO, SEM, PPC, and social media, as part of their job duties. Digital Marketing Managers establish and execute marketing plans, manage content, and utilize social media to increase traffic and sales, regardless of their areas of expertise.

Specialist in Search Engine Optimization (SEO)

SEO Specialists are experts in Google’s inner workings. They understand how to alter the wording, appearance, and organization of websites so that search engine algorithms place them at the top of the results page (SERP). SEO Managers assist content authors in developing a content strategy that will increase their presence on social media and search engines.

Search Engine Marketer

Commonly, SEO and search engine marketing (SEM) are conflated. Pay-per-click (PPC) marketing, advertising, and customer relationship management are all included in SEM. Search Engine Marketers must be familiar with Google AdWords and Bing AdWords.

Email Marketing Professional

Email Marketing Specialists are responsible for composing and assembling email flyers that they hope clients would open and examine. Email is regarded as one of the most effective ways to contact devoted target audiences, therefore businesses are placing a greater emphasis on writing material that will not be discarded as spam. The messaging on emails and corporate social media profiles must be carefully matched, so Email Marketers and Social Media Marketers frequently overlap and collaborate.

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